Sustainable Coffee Survey of the North American Specialty Coffee Industry
Sustainable Coffee Survey of the North American Specialty Coffee Industry
Description
As the coffee industry experiences some of the lowest green bean prices of the past hundred years (in real terms), high-quality and niche coffees are among the few receiving a more substantial emuneration. Organic, Shade, and Fair Trade coffees—collectively known as sustainable coffees—fill a market niche that is often rewarded with a premium price and can provide superior environmental, economic and social benefits to producers. This survey, the largest of its kind, studies the characteristics and trend estimates of sustainable coffees across the full range of actors—from importers to retailers—in the North American specialty coffee market. Because data for these coffees is often sketchy and incomplete, additional research has considerably supplemented the baseline survey conducted in early 2001. This supplementary research is integrated into this document.
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