Publication

Marketing Ecotourism for Wildlife and Bird Watching

Series of training resources for bird-related tourism

Description

Bird-related ecotourism can be a significant source of additional income for local economies, and can incentivize communities to sustain conservation efforts. This series of training resources was designed to support communities in developing sustainable ecotourism initiatives to generate socio-economic and conservation benefits through activities such as birdwatching, habitat conservation and celebratory events. The brochures are largely applicable to other types of ecotourism and cover the following themes: project planning, marketing, stakeholder engagement, interpretation programs, cultural values associated with ecotourism, bird festivals, monitoring and evaluation, as well as case studies of successful bird-related events.

Additional Information