Making Waves with the Last Stop: The Ocean Toolkit
Let’s talk about litter! Since 2017, the Commission for Environmental Cooperation (CEC) has been facilitating collaboration and developing tools to address land-based marine litter in North America. Today, we are thrilled to invite you to embark on this journey with us to raise public awareness about marine litter and make meaningful change with the free Last Stop: The Ocean Toolkit!
Trash Travels: A Journey to the Ocean.
The moment your waste falls on the ground, it begins its journey to the ocean—even if you don’t live anywhere near the coast. Litter travels to faraway places via storm drains, streams, canals and rivers. Along its journey, litter harms wildlife and pollutes our rivers and lakes. With a few small actions, we can make a difference in our communities and help protect wildlife, our oceans, the environment and the planet!
What is the Last Stop: The Ocean Toolkit?
Created for cities, local or regional governments, watershed associations, NGOs and educational institutions, the Last Stop: The Ocean materials are designed to raise awareness about how everyday litter from our cities and towns flows down waterways to the ocean. The toolkit provides simple and practical solutions for individuals to prevent and reduce land-based marine litter.
The toolkit is full of informative downloadable materials for outdoor, indoor and digital use, animated videos, assets for social media, print ads that can be displayed in magazines, newsletters or catalogues, along with guidelines for their use. Its illustrated universe is designed to make the complex issue of marine litter accessible to all, fun to tackle, while allowing for a wide range of audiences to relate to the campaign materials and bringing the issue to life. All materials are available in English, French and Spanish.
We invite you to follow Toronto’s example by adding your own organization’s logo to personalize the materials and showcasing them to resonate with your community.
Download the Last Stop: The Ocean Toolkit.
Join one of our upcoming webinars to learn how you can use the Last Stop: The Ocean Toolkit to make a change in your community!
Join us as we present the toolkit and show how to deploy the campaign materials in your community. We will share valuable insights and guide you on becoming an active participant in the fight against marine litter. During the sessions, available in English, French and Spanish, you will:
- see how to use the campaign toolkit to make a meaningful impact, learn from real-life examples and get practical tips,
- hear from experts about additional strategies to maximize the reach and effectiveness of your campaign,
- and explore collaboration opportunities with other organizations across North America.
Are you ready to make a difference? You can also download our complementary community mobilization and organizing toolkit to help you turn ideas into action.
We can’t wait to see how you use these toolkits in your community, so be sure to share and tag us on social media!
Mark your calendar and register for our webinars today!
- 21 March 2024 │ 10:00 PM – 11:00 PM EDT
- 27 March 2024 │ 1:00 PM – 2:00 PM EDT
Thanks to a collaboration with the University of Toronto Trash Team, the Last Stop: The Ocean campaign is now being displayed in 100 locations throughout the Toronto Public Transit System! Would you also like to see these marine litter posters deployed in your community? Let us know!
We would be happy to help.
About the CEC
The Commission for Environmental Cooperation (CEC) was established in 1994 by the governments of Canada, Mexico and the United States through the North American Agreement on Environmental Cooperation, a parallel environmental agreement to NAFTA. As of 2020, the CEC is recognized and maintained by the Environmental Cooperation Agreement, in parallel with the new Free Trade Agreement of North America. The CEC brings together a wide range of stakeholders, including the general public, Indigenous people, youth, nongovernmental organizations, academia, and the business sector, to seek solutions to protect North America’s shared environment while supporting sustainable development for the benefit of present and future generations
The CEC is governed and funded equally by the Government of Canada through Environment and Climate Change Canada, the Government of the United States of Mexico through the Secretaría de Medio Ambiente y Recursos Naturales, and the Government of the United States of America through the Environmental Protection Agency.